Bonitates EVOO

Q: Michael, why olive oil? Why Bonitates?

Because olive oil was always meant to heal. And yet, what we’re sold today isn’t olive oil at all.
When I was battling my own health issues—years of inflammation, exhaustion, trying every pill and powder under the sun—I went looking for real olive oil. Something functional. Something ancestral. Something that could actually help.
But all I found on the shelves was industrialized, low-grade oil, falsely labeled as extra virgin. No polyphenols. No power. Just another empty promise in a bottle.

Q: What was the turning point for you?

I reached a place where I was frustrated, depleted, and done with being marketed to.
I remember watching Lorenzo’s Oil, and it clicked—real, therapeutic olive oil exists. It has the potential to heal. It’s not a supplement—it’s a sacred food. But it has to be the right kind. It has to hit that threshold—400 polyphenols or more—before it truly becomes therapeutic.
That’s when I made a promise: if I couldn’t find it, I’d create it. Not for the market—for the people who truly need it.

Q: So Bonitates was born from your healing journey?

Exactly. Bonitates means “goodness.” And every bottle we produce is rooted in that purpose—to help others heal the way I did.
Our oils are never mass-produced. They come from family-run farms in Molise, Sparta, and Provence, hand-harvested and cold-extracted early in the season to preserve their natural polyphenols.
We don’t cut corners. We don’t sell false hope. We deliver real olive oil—always with 400+ polyphenols, because that’s where the healing begins.

Q: What makes Bonitates different from what’s on store shelves?

First, the quality. Most supermarket “EVOOs” don’t even meet the basic chemical standards of real extra virgin oil. They’re oxidized, stripped, and bottled in clear glass with no protection. They have no therapeutic value—no matter what the label says.
Bonitates is cold-extracted, co-milled fresh, and packaged in light-protective bottles to guard the antioxidants that actually make the oil functional.
This is olive oil as it was always meant to be: sacred, healing, and deeply nourishing.

Q: How do you recommend people use it?

Daily, like a ritual.
Start your morning with a spoonful or add it to a smoothie to offset sugar spikes and boost absorption. Use it in cooking—our rosemary pouch is ideal for meats and veggies.
Take our lavender infusion before bed to support calm and sleep.
Or grab our 1800 polyphenol pouch when you’re recovering from a cold or surgery—it’s like a medicinal shot from nature.

Q: What’s your hope for those who use Bonitates?

That it heals them. That it becomes part of their life. That it helps them feel connected—not just to their own body, but to something older and wiser than any supplement on a shelf.
Our bodies are inflamed. Our food system is broken. We’re all being marketed to, but not truly nourished.
Bonitates is here to change that. This isn’t hype. This is real. It changed my life—and I believe it can help change yours.

Q: Lastly, what’s the first thing you noticed when you started using the high polyphenol olive oil?

Honestly? My digestion. Funny enough, one of the most common things people tell me—right after they rave about the flavor—is about their stools. We don’t talk about it enough, but so many people live with constipation or poor digestion. One of the first changes I noticed myself, and that I keep hearing from others, is how regular and healthy everything looks again. It’s a sign your gut is working better, and for me, that’s as much a part of wellness as the antioxidants or the taste.”

— With love and purpose,
Michael Bonitatibus