Fake Olive Oil Is Everywhere. This Bottle Fights Back

Fake Olive Oil Is Everywhere. This Bottle Fights Back

The majority of olive oil sold globally is often considered a “scam” not because all of it is fraudulent, but because much of it is misleading, adulterated, or low quality—yet still marketed as premium. Here’s a breakdown of why the olive oil industry has earned this reputation:

🕵️♂️ 1. Adulteration is Common

  • Many “extra virgin” olive oils are diluted with cheaper refined oils (like soybean or sunflower) or lower-grade olive oils.

  • These are sometimes chemically deodorized to remove bad smells, then relabeled as “extra virgin.”

🧪 2. Lack of Regulation & Enforcement

  • In many countries, there’s little regulatory enforcement around what qualifies as “extra virgin.”

  • Even where standards exist (like in the EU or US), they’re often not enforced at retail level.

🌡️ 3. Poor Handling & Storage

  • Heat, light, and air destroy olive oil’s quality.

  • Most supermarket olive oil is stored in clear plastic or glass, shipped slowly, and sits for months—leading to oxidation and rancidity.

  • Even good oil turns bad if mishandled.

🏷️ 4. Misleading Labels

  • Terms like “pure,” “light,” or “first cold-pressed” are marketing gimmicks.

  • “Cold-pressed” is virtually meaningless today—most high-quality olive oil is made this way.

📉 5. Fake Extra Virgin

  • Investigations (e.g., UC Davis, Italian journalists) show 70–80% of supermarket “extra virgin” olive oil fails quality tests.

  • Big-name brands are often culprits.

💸 6. Blends from Multiple Countries

  • Many oils labeled “Product of Italy” are actually blends from Tunisia, Spain, Greece, etc.—only bottled in Italy.

  • Illusion of provenance without transparency.

Marketing Gimmick Alert

  • Many brands emphasize “cold pressed” on the label as if it's a premium feature.

  • In reality, it’s a basic requirement for EVOO status under EU and USDA standards.

  • Similarly, terms like “first cold pressed” are outdated — modern mills use centrifuges, not presses, and all the oil is extracted in one run.

✅ What to Look for Instead

  • Harvest date on the bottle (not just expiry).

  • Dark, White glass or UV-protected packaging.

  • Single estate or small-batch producers.

  • Third-party certifications (COOC, IOC, or lab-tested for polyphenols).

  • Polyphenol count listed—look for >400 mg/kg.

  • Tastes peppery, bitter, grassy—not flat or greasy.

Bonitates is one of the rare olive oil producers that directly addresses and solves the common problems in the olive oil industry. Here’s how they stand out:

✅ How Bonitates Ensures Quality & Integrity

🌳 Single Estate, Family-Owned Production

  • Controls the entire process from grove to bottle in Greece.

  • No unknown blending—100% traceability and authenticity.

🫒 Early Harvest

  • Known for high polyphenols.

  • Harvested early (Oct/Nov) when antioxidants are highest.

🥇 Ultra High Polyphenols

  • Oils test at organic 426 mg/kg to pouches 550 mg/kg polyphenols (vs. ~100 mg/kg in most oils).

  • High polyphenol = anti-inflammatory, longer shelf life, and real extra virgin quality.

🧊 Cold-Pressed Immediately

  • Pressed within hours of harvest at low temps to preserve nutrients and flavor.

  • Prevents oxidation and rancidity.

📦 Packaged for Protection

  • Bottled in on the go wellness pouches and white glass UV protected bottles

  • No clear plastic, no poor storage.

🧪 Third-Party Certified & Lab-Tested

  • Every harvest tested for:

    • Acidity (<0.18%)

    • Peroxide values

    • Polyphenol content

  • Transparent results to prove it’s truly extra virgin.

🏅 Multi-Award Winning Globally

  • Over 400 international awards, including:

    • #1 Flavored Olive Oil in the World (EVOOWR)

    • Gold at Athena, NYIOOC, Japan, Berlin, and more

  • Judges don’t award fake oils.

🌍 No Mass Distribution, No Compromise

  • No bulk supermarket sales.

  • No diluted blends.

  • Only small-batch, premium oil.

🛡️ In Short:

Bonitates solves the olive oil “scam” by doing the opposite of mass-market brands:

  • Direct family farm grown olives

  • Cold-press them immediately

  • Test and certify every batch

  • Bottle with care